“Boston shopkeepers are rushing to sell electronic cigarettes, apparently driven by sales pitches from the nation’s third-largest tobacco company. Lorillard representatives have been offering retailers display samples and suggesting they stock the tobacco-free smokes.

The push comes amid a reignited national debate about the safety of electronic cigarettes, following last month’s announcements from the country’s two other big tobacco companies, R.J. Reynolds and Altria, that they too will be jumping into the market.”



This article points to the fact that Big Tobacco has seen their sales and profits dwindle — and e-cigarettes are expected to be the catalyst to get them back to their winning ways.